Oct 20 2009
∞
“ The hardcore business viewers are people tuned into Bloomberg, the really professional trading types watch CNBC and the rest of America, who are interested in the economy, have FBN.
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Fox Business Network anchor Eric Bolling tries to differentiate his audience in a great Mediaite column yesterday. What I don’t get here is that he describes his competitors hitting specific (and very narrow) niches and his own channel’s targets as being a great deal wider (ie. the entire U.S.). Those competitors are also waylaid by the ratings system, which does not capture those viewing at trading floors and financial firms.
So, that begs the question: If that’s the case, why does the network lag so much in the ratings?
