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The only advertisement for your services, the only thing anybody really knows about you, is what you publish. If it’s not as good as you can possibly do, don’t publish it, because you can do more damage to your career with a sh**ty story than you’ll do good with a good one.
Vanity Fair’s Bryan Burroughs is a master of the long-form narrative, and he deconstructs his craft over at Nieman Storyboard. His take on overcoming writer’s block — something I find myself dealing with constantly — and how to assemble a story is something I needed to read right now.